Print is one of the few B2B categories where craft, color, and timing all have to land in the same week. We built Similar Icons Print Studio because choosing a print shop or a designer should not be a coin flip between paid listings.
The brief.
This is not a lead-gen site. We do not sell directory slots. We do not run paid placement. And we do not turn a studio's own copy into marketing fluff. What we publish is what we can verify — what is on the studio's own site, what shows up in public business listings, and what customers have repeatedly said in their own words.
Each entry includes a verified address, phone number, and at least one photograph of real work. Where evidence is thin, we mark the studio as a candidate rather than promote it to a standalone listing.
Behind the name.
"Similar Icons" is a nod to the working language of print design — icons, marks, and lock-ups that read the same across business cards, signage, and a website. The workbook itself is set in Fraunces and Inter Tight, deliberately Swiss-influenced: large display type, hairline rules, page numbers, asymmetric grids. It reads more like a printed catalogue than a website.
How we file a studio.
Each entry runs through the same proof-sheet workflow:
- Address, phone, and hours are pulled from public sources and verified against a second source.
- Photos come from the studio's own listings or website — we do not staff our pages with stock photography.
- Service signals (quick turnaround, color-critical, logo design, business cards, large format, direct mail) are confirmed against the studio's own website or visible customer mentions.
- Customer quotes are excerpted as mentions, not as endorsements. The directory does not buy or solicit reviews.
Editorial standards.
Three rules shape every page:
- Pay-to-play does not exist here. No studio can pay for a higher position, a featured slot, or a sponsored callout. There is no ranking algorithm tied to revenue.
- Evidence beats marketing copy. If a capability is claimed but cannot be verified on the studio's own materials, we omit it. Better to under-state than to repeat someone else's marketing.
- Independent of platforms. Journal entries cite Yelp, Google, Houzz, and Behance where relevant, but the directory does not depend on any of them.
Get in touch.
If you run a print shop and want to correct your entry, suggest a new one, or report a problem, reach out through the contact page.
You can also email the editorial desk directly at contact@similaricons.com.